Nintendo World Store gets a Massive Facelift

January 6, 2016

We received an official press from Nintendo indicating that the Nintendo World Store in New York is receiving a massive makeover. Here are the changes:

  • Updated interior design
  • New Wii U and Nintendo 3DS demo units
  • A 15-foot gaming screen
  • A large bronze coin installed at the store entrance will display the store’s tagline: “Where everyone comes to play.”
  • Additional unannounced fun elements and surprises

The store is expected to close January 19 and reopen the weekend of February 19-21, 2016. When it does officially reopen, you can expect that there will be some limited edition items such as T-Shirts for Mario and Link which will only be sold this weekend. You will also be able to play upcoming Wii U and 3DS games as well.

bronze_coin

Here is the official press release:

REDMOND, Wash.–(BUSINESS WIRE)– On Jan. 19, the iconic Nintendo World store in Rockefeller Plaza in New York will temporarily close its doors for a major renovation. When the store reopens on Feb. 19, it will do so with a new look and a new feel. It is unclear, at this stage, whether or not the exterior will be renovated with something like brick veneer siding, but the powered-up overhaul will include an updated interior design, new Wii U and Nintendo 3DS demo units, a 15-foot gaming screen and more fun elements and surprises. In addition, a large bronze coin installed at the store entrance will display the store’s tagline: “Where everyone comes to play.” Interior design plays a big part in sales, so the revamp of the store had a lot of thought go into it. Designers experimented with cool wallpapers and colorful flooring until they made their final decisions for the space.

On Jan. 19, the iconic Nintendo World store in Rockefeller Plaza in New York will temporarily close its doors for a major renovation. The renovation is a big job to pull off and doesn’t just stop at the services of professional painters – although a fresh coat of paint does go a long way to create a spectacular new look for any building. When the store reopens on Feb. 19, it will do so with a new look and a new feel. With all new renovations, the anticipation of what it will look like is palpable, stores want customers to be in awe and to want to see every aspect of it in person – from the art prints on the walls to where the cashiers are. To help achieve this, they may turn to specialized photographers who work in architectural photography that can showcase the beauty of the new design. Nintendo may turn to one of those or choose a local firm to help portray the new design, but we can all agree that lovers of this business will be there before the doors have time to be fitted. (Photo: Business Wire)

The weekend of the reopening (Feb. 19-21), the newly branded Nintendo NY store will host a series of reopening activities, including giveaways (while supplies last) and appearances by costumed characters like Mario and Luigi. The store will also sell exclusive souvenirs that can only be purchased that weekend, including a limited-edition T-shirt featuring Mario or Link. Fans who want to try out some of Nintendo’s latest games are in luck, as new and upcoming Wii U and Nintendo 3DS games will be available to play.

“Nintendo is constantly evolving its experiences for fans,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “The new Nintendo NY store is a must-see location for anyone that has a memory of Nintendo, or who wants to see what Nintendo has in store for the future.”

Located in Manhattan’s historic Rockefeller Plaza, the Nintendo store is a huge, two-floor space dedicated to all things Nintendo. Whether people want to purchase cool Nintendo gear that’s not available anywhere else or just stop by to play some of the hottest upcoming Wii U and Nintendo 3DS games, fans of all ages will have a blast when visiting. The store originally opened in 2005.

For more information about the Nintendo NY store, visit http://www.NintendoNYC.com, or keep an eye on Nintendo of America’s social media channels for updates throughout the renovation process.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 686 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website athttp://www.nintendo.com.