Bring out the balloons and streamers! Nintendo Switch has broken a new record. This early holiday season of sales, according to the NPD Group, just put the Switch over 8.7 million units in the United States. This means that it has become “the fastest-selling video game system of this generation through 21 months.”
If that was not enough, Nintendo of America also made it known they were the “overall top-selling U.S. software publisher so far for 2018,” largely due to Super Smash Bros. Ultimate. The newest game in the much-loved fighting franchise sold 3 million units over its first 11 days. These figures are astounding considering that many small businesses struggle to make enough sales to even keep afloat, although Linkedin Integration sales strategies are often seen as an effective method of keeping sales alive.
“We are thrilled to see such a strong reaction from consumers in the second holiday season for Nintendo Switch,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “We’re looking forward to delivering more excitement and smiles to our fans in the coming year and beyond.”
For those who love these stats, here are a few more U.S. sales numbers from the Nintendo of America press release:
- Nintendo hardware unit and dollar sales for 2018 are at their highest annual totals since 2011.
- Nintendo eShop sales have grown 105% over 2017.
- Evergreen Nintendo Switch games have set new milestones, with The Legend of Zelda: Breath of the Wild and Mario Kart 8 Deluxe selling over 4 million and 5 million units, respectively. Super Mario Odyssey has sold over 4.7 million units.
- In addition to the fast-selling Super Smash Bros. Ultimate game, other recently released games that continue to make a splash include Pokemon: Let’s Go, Pikachu! and Pokemon: Let’s Go, Eevee!, which together total 2 million units, and Super Mario Party at 1.4. million.
What records will Nintendo break next? Let us know your guesses in the comments below!
[Source: Press release email from Nintendo of America]
Steve is the Senior Editor of NintendoFuse and co-host of the NintendoFuse Podcast. He’s been a Nintendo gamer since age 6 and has been on staff with NintendoFuse since 2008.