A recent interview with Nintendo’s president Tatsumi Kimishima has been translated and some new juicy information has been found. This includes Nintendo branching off into motion pictures for its character IP. You will see they discussed the Super Mario Brothers movie which was live-action and how they likely will not go down this route again. This obviously means they will consider animated movies which might better suit their IP.
Also interesting enough is some discussion around their upcoming mobile games with Fire Emblem and Animal Crossing. To close, there was some NX discussion regarding why it’s launching in March 2017 and how this new platform will NOT be the successor to the 3DS or the Wii U. This remains to be seen as we know it is a console of some kind, and this is likely a statement to continue the software and hardware sales of both the 3DS and Wii U. Along with such statements, they may want to promote their product through a worldwide marketing campaign. Further, display ads, YouTube advertisement, and influencer promotions might be their new strategy for marketing. Companies like Nintendo often use pay-per-click advertising with the help of a digital marketing company like a Miami PPC Agency in Florida. Nintendo had said previously it would support the Wii well into the Wii U’s life, but as we all saw it was practically shut down the day the Wii U launched. Many would argue the Wii support died after The Legend of Zelda: Skyword Sword launched.
In this interview, a number of upcoming smartphone apps are also discussed. If you enjoy using apps on your Android smartphone, it is important to remember that using the internet on your phone does increase your risk of falling victim to a cybercrime. One way to protect your device from cyber threats is through the use of a VPN (virtual private network). To learn more about the benefits of using a VPN for an Android smartphone, go to websafetyadvice.com.
Here’s the full interview fully translated below courtesy of Asahi Digital [Source]:
-You’re currently working to invest your IP in new fields. In April Nintendo sold its stake in the Seattle Mariners; are you putting the income from that to use?
We aren’t looking to make money simply by directly licensing our characters, but we must invest heavily in new areas such as film production going forward. When we’ve finalized that sale, we’d like to use part of the proceeds in these areas.
-By film production, you mean movies?
The most common meaning is films, but there’s a variety of opportunities such as video content, which we know can be shared on platforms similar to YouTube. But it is currently too hard to say how successful we would be on these channels, and we may even be forced into looking at Getfans.io/buy-youtube-likes to help give us a starting point in this area. At this moment in time though, we are just contemplating what our options are. We’re currently talking with a number of partners, and I think we’ll be able to finalize something in the not-too-distant future.
-In the past, there was a live-action Super Mario Brothers movie, correct?
That live-action film didn’t do particularly well at the box office. From now on we’d like to do things ourselves more than just license something.
-Are you partnering with Hollywood companies?
That could be an option. That’s not to say it absolutely must be Hollywood; we’ll be able to discuss more once things are finalized. However, we’d like to work together with partners who can be successful on a global scale.
-Does that mean another live-action film?
We’ve already tried that, so perhaps not this time.
-Is the intent to be like (3D animation companies) Disney and Pixar?
We have a strong stable of IP, so we’d like to be able to do something like them. So we’ll keep that in mind as we work towards making this a reality.
-Will you be announcing any production in 2016?
While I can’t say a particular year, we are in specific talks at the moment. Of course we’d like to make use of any income from this year, but I can’t say we’re pushing it to something five years out. I’d like to make something happen before that.
-Would it be movies for Zelda or Mario?
We’d like to use IPs that are really quite popular. But I can’t exactly say “we’re doing Mario!” All I can say is that we’ll make something everyone can enjoy.
-Well, if we’re talking movies, it seems like the Zelda series would be a good fit, considering how popular it is overseas.
Put that way, of course we understand that it’s something there’s a strong demand for.
-So you feel there’s many people who want a Zelda movie?
-Do you believe these films will be profitable for the company?
Our primary goal is to increase the number of people who know our IPs. Our core business is to create games and hardware, but the question becomes how to make that business more effective. And of course, simple advertisement is no good. So we’d like to create other businesses that can support that goal. Looking at the technology of this is a must for us always to be aware of, and to see which areas we can improve in. The utilization of enterprise process automation services can help with quality-outputs as well as customer satisfaction, this can also help with strategies that we want to finally put into place when we look at this from a business perspective.
-In the past, have there been movies created by Nintendo?
Our partner companies have created films such as the Pokemon movies, so it’s not an area we’re entirely unfamiliar with.
-Pokemon’s a franchise that involves games, movies, toys, all sorts of things. Would the same sort of expansion be possible for other Nintendo characters?
It’s true that Pokemon has become a great success, and we have learned a lot from it, but the question for us is always “should this be the case for our IPs”? We came to the conclusion that these things must be in order to guide consumers to our core business, but that we’d like to actively move forward.
-Is Mr. Miyamoto involved in these new businesses?
Of course. He’s taught many other game producers, and as a result of that we’re able to have him consider how best to use our IPs. We’d like his input in our film business as well.
-How is Miitomo doing?
The number of downloads is in line with expectations, but the most important thing is that we’d like people to keep playing for a long time. We’ve gotten many requests to make it easier to add friends and to increase the speed of the app, and we’re working to respond to those. With Miitomo, the more friends you connect with the wider the possibilities become, and we’d like to implement that into our next apps as well.
-Your next apps will be the two games announced for release this fall, correct?
-The Animal Crossing series, where players enjoy creating fantasy towns, has fans from children to adults. Is the plan to have the smartphone app connect with games on traditional hardware?
We aim to have our smartphone games work in synergy with our traditional hardware, so we’d like to make something like that a reality. I feel that we at Nintendo are well-suited for that sort of thing.
-Do you mean interacting with the 3DS?
Considering the sales numbers for the platform, I don’t think you would be wrong to imagine as much.
-Fire Emblem is more popular amongst hard-boiled fans. It’s a SRPG where you direct an army, after all.
It’s precisely because of that that we felt it was a good fit for smartphones. But if we were to bring it over 1:1 it would feel a bit pointless. So the question is, what parts of Fire Emblem would be enjoyable to bring to smartphones? That was the key question, and while I’m afraid the answer to that is an industry secret, we’re keeping it in mind as we develop.
-In your future apps the plan is to have more monetization, but is there any concern about the increasing number of people who spend too much on smartphone games?
At the moment, we have no official reports on that. However, the players of Nintendo games are not simply made up of people who can splurge on any amount of DLC. We’re looking for a safer middle ground that can satisfy everyone.
-You previously announced that five apps would be released before March of 2017. That leaves two; is the next one finally Mario?
We’re working to plan and develop IPs with a strong demand for them. I can’t say “the fourth game will be Mario”, but we’re well aware of people’s hopes.
-What are your thoughts on your next-generation console, NX?
It’s something very new. The hardware, the software lineup, all of it is something I’d like to play for the first time myself.
-By releasing in March 2017, you’re missing end-of-year sales. Isn’t that a bit late?
It’s for the purposes of our game development schedule. When people finish the launch titles, they’ll want things to buy in spring, on summer break, at Christmas. As such, it’s not simply a question of when the hardware’s ready; rather, we need to ensure our software lineup is also in a good place.
-Is that in response to criticisms that the Wii U stalled out due to lack of games?
That was indeed a learning experience for us. However, it’s also true that we were struggling with the exchange rate at the time as well.
-Given the NX will be released next March, won’t that cause people to stop buying consoles this year?
Our business is a lively one. Of course, if you compare the Wii U to the Wii, you understand that situation. When the NX is released, the Wii U business will slow. But the 3DS has Pokemon coming this autumn, and that’s such a big hit that I can’t imagine the NX will have a negative impact on the 3DS.
-It seems more to me that the NX will have an effect on the Wii U due to the fact that both will be consoles.
I suppose it can be seen that way. However, the NX is neither the successor to the Wii U nor to the 3DS. It’s a new way of playing games, which I think will have a larger impact than the Wii U, but I don’t feel it’s a pure replacement for the Wii U.
-The forecast for the fiscal year ending March 2017 remains unchanged from last year. However, projected Wii U sales are 240,000 units behind. Do you feel the NX will sell enough to make up that difference?
The NX is still an uncertain quantity, so any numbers are tentative. However, it’s true it will be difficult unless we foster a strong interest in the NX in our customers. In addition, I have high hopes for the sales of our smartphone apps.
-I am curious about the price. Nintendo has a history of value-focused consoles.
It’s true there is a certain expectation for the prices of Nintendo consoles. Our developers put a lot into them, but we can not sell at a loss. The final price is determined by balancing these two conflicting ideas. I don’t believe it’s as simple as “because this is a new platform, we can make it more expensive.”