Reggie Fils-Aime to Retire while Doug Bowser Takes over as New Nintendo of America President

Reggie Fils-Aime has been the President and COO of Nintendo of America for nearly 13 years. In total, he has been with the company for over 15 years. However, all of that will come to a close on April 15, 2019, when he hangs up his controller and retires.

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“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum.”

Fils-Aime has been with NOA since 2003. He started out as the Executive Vice President of Sales and Marketing, but became the President and COO in May 2006. Fils-Aime’s led NOA through one of its biggest growth periods during the Nintendo DS, 3DS, and Wii. He also helped set the pace for the current era of Nintendo with the Switch. He also helped NOA’s physical growth and presence by establishing a key sales and marketing office in Redwood City, CA, and built a new environmentally friendly headquarters for NOA in Redmond, WA. His big personality has made him a hit with Nintendo fans.

Doug Bowser, the current Senior Vice President of Sales and Marketing for NOA, will replace Fils-Aime. Bowser does not only share a name with the Koopa King. He has been with NOA since May 2015, when he was hired as the Vice President of Sales before his promotion in 2016. Before working for NOA, Bowser was the Vice President of Global Business Planning for Electronic Arts. He has also worked in Asia, Latin America, and the United States in various sales leadership roles with Procter & Gamble.

Furukawa said, “While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

Again, the transition of leadership will occur on April 15, 2019.

[Source: Press Release Email from Nintendo of America]